November 6, 2025
Inside PDS Health:
Dawn Kjeldsen on Community, Creativity, and Growth
We recently had the pleasure of speaking with one of our clients, Dawn Kjeldsen of PDS Health — a marketing leader who’s passionate about connecting dental practices with their communities.
During our conversation, Dawn shared how her team’s creativity, agility, and heart for service are helping
PDS Health grow across the Gulf Coast — and how partnering with us has helped make that connection even stronger.
Check out Dawn’s insights on marketing, leadership, and the power of collaboration.
What is your background in Marketing?
I’ve worked in marketing and advertising since college, beginning on the client side with Trane Heating and Air, where I gained experience in everything from creative development to production. I later moved into account services at an ad agency, where I even had the opportunity to collaborate with Christina Aguilera’s team on a Levi Strauss campaign for Sears.
For the past four years, I’ve been with Pacific Dental Services — now PDS Health — managing marketing for the Gulf Coast region. Today, I lead a team of five, supporting practices across our largest region.
What is a day in the life of someone working on your team?
A day in the life on our team is never the same — it’s a lot like working at an ad agency. One day we might be organizing community events, the next digging into data and market research. We also handle corporate sponsorships, business-to-business initiatives, and everything in between. Every day brings a new challenge and opportunity to support our practices and connect with the practices we serve.
What do you see as current challenges in the marketplace?
Being agile and flexible in all channels while being HIPAA compliant. PDS Health is expanding into new markets and technologies. In my region, we are opening 6 new offices this year and 7-8 next year!
Why partner with Walraven?
Getting access to schools in some markets can be very challenging. Many of our offices want stronger connections with local schools, but it’s not always easy to get in. One of our offices found success partnering with Walraven, and now we’ve expanded that approach into additional markets. For the price and the exposure with remote impressions, Walraven products are good marketing vehicles — they put our brand where it needs to be.
What would you say to someone considering Walraven?
If you’re looking for more brand marketing, I would recommend Walraven. It’s a strong upper-funnel tactic to build brand impressions and awareness in the community. For orthodontists and pediatric dental offices especially, reaching families is exactly where marketing budgets should be focused — and Walraven makes that possible.